Here's what you'll learn:

Why you need to repel some people (even if you're super likable!)
How to get CRYSTAL CLEAR on your mission, vision and core values - and why it's important to get it right at the start
How to connect in a meaningful way with the people you want to serve

But wait... who's this Rebecca person?

Rebecca helps business owners to become THE choice in their market by developing unique positioning, a clear voice and message, and a brand story that leaves no question who they're for and what they're all about.

Her expertise has been shared in Entrepreneur, U.S. News & World Report, Fortune, Fairygodboss, The Muse, Money Magazine, Bloomberg and Fast Company, among other outlets.